How to Increase Average Order Value on Your Shopify Store in 2026
· By Twisty Designs
There are two ways to grow revenue in eCommerce. You can bring in more customers, or you can get the customers you already have to spend more.
Most stores focus almost entirely on the first: more traffic, more ads, more reach. But increasing your average order value is often faster, cheaper, and more immediately profitable. You are working with people who are already on your store, already interested in what you sell, and already in a buying mindset.
A store with 500 orders per month at $40 average order value earns $20,000. The same store with the same 500 orders at $60 average order value earns $30,000. That is a 50% revenue increase with zero additional marketing spend.
Here are the most effective strategies for increasing average order value on Shopify.
Offer Product Bundles
Bundles are one of the simplest and most effective ways to increase the amount customers spend per order. Instead of buying one item, customers buy a curated set of items together, often at a slight discount that makes the bundle feel like better value, while still increasing the total order size significantly.
Bundles work particularly well when the products are naturally complementary. A custom mug paired with a matching coaster. A personalised notebook with a custom pen. A gift set combining several smaller personalised items. When the bundle tells a story or solves a clear problem, customers are far more likely to choose it over buying a single item.
Present bundles prominently on product pages and on your homepage. Make the value proposition clear: what do they get, and why is the bundle worth it? A well-designed bundle section on a product page can meaningfully increase average order value with very little effort.
Use Upsells and Cross-Sells
Upselling is offering the customer a better, more premium version of what they are already considering. Cross-selling is suggesting related products that complement what they are buying. Both are standard practice in retail for a simple reason: they work.
On Shopify, upsells and cross-sells can be placed on product pages, in the cart, and at checkout. A customer looking at a standard personalised print might be shown an upgraded version with a premium frame. A customer adding a custom t-shirt to their cart might be shown matching personalised accessories.
The key to effective upselling and cross-selling is relevance. The suggestion has to make sense in the context of what the customer is already buying. Random product recommendations feel pushy and get ignored. Relevant ones feel helpful and often get accepted.
Set a Free Shipping Threshold
Free shipping thresholds are one of the most reliably effective average order value strategies in eCommerce. When you tell a customer they are $10 away from free shipping, a large proportion of them will add something to their cart to reach the threshold rather than pay the shipping fee.
The threshold should be set just above your current average order value. High enough to push customers to spend more, but low enough that it feels achievable. If your current average order value is $35, a free shipping threshold of $45 or $50 is well-calibrated. Display the threshold prominently in the cart so customers can see exactly how close they are.
This single strategy, implemented correctly, consistently drives meaningful increases in average order value across virtually every eCommerce category.
Add Gift Wrapping and Premium Presentation Options
For stores selling gifts, personalised products, or custom items, offering gift wrapping and premium presentation options at checkout is a natural order value booster.
Customers buying a gift are often willing to pay a small additional amount to have it arrive beautifully packaged. A gift wrapping add-on, a premium box option, or a handwritten card service all increase order value while also improving the customer experience and the recipient's impression of the brand.
These kinds of add-ons are especially powerful for personalised product stores, where the emotional investment in the gift is already high and customers are thinking carefully about the overall experience they are creating.
Create Tiered Discount Incentives
Tiered incentives reward customers who spend more with progressively better benefits. Spend $50 and get 10% off. Spend $75 and get 15% off plus free shipping. Spend $100 and get 20% off plus a free gift.
These tiers encourage customers to add more to their order to unlock the next level of benefit. Done well, they feel like a reward rather than a promotion, and they create a sense of progress that motivates customers to keep adding items.
Display the tiers clearly in the cart so customers can always see what they are working towards. The goal is to make spending more feel like a win for the customer, not a spend they are being pushed into.
Improve Your Product Page Design
A well-designed product page sells more than a poorly designed one, including selling more per order. Pages that communicate value clearly, display products beautifully, and answer all customer questions before they arise create the kind of confidence that leads customers to add multiple items rather than buying the minimum and leaving.
High-quality photography showing products in context, lifestyle imagery that showcases how products are used together, and compelling copy that speaks to benefits rather than just features all contribute to higher engagement and higher spend per session.
This is particularly true for personalised products. A product page that shows the customisation experience clearly, displays examples of finished personalised items, and reassures customers about quality and delivery creates the trust that encourages larger purchases.
Use Post-Purchase Upsells
Post-purchase upsells appear immediately after a customer has completed their order, on the thank-you page or in the order confirmation email. At this moment, the customer is in a positive, committed mindset. They have already bought something they are happy about, their payment details are saved, and they are open to adding more.
A well-timed post-purchase upsell, such as a related product, a complementary item, or a discounted add-on, can be added to the order with a single click. Because the friction is so low, conversion rates on post-purchase upsells are often surprisingly high, and every conversion adds directly to average order value at zero additional acquisition cost.
How Twisty Designs Helps Increase Average Order Value
At Twisty Designs, increasing average order value is a core part of the CRO work we do for Shopify merchants. We design and implement bundle sections, upsell flows, cart optimisations, and checkout improvements that are built specifically for your products and your customers.
From the initial audit to implementation and ongoing optimisation, our team focuses on the changes that will have the most meaningful impact on your revenue without needing to spend more on traffic.
Final Thoughts
Increasing your average order value is one of the highest-leverage things you can do for your Shopify store. The customers are already there. The products are already live. The only thing left is to create the right conditions for customers to discover more, spend more, and leave happier.
Start with free shipping thresholds and bundles. They are the quickest wins. Then layer in upsells, tiered incentives, and post-purchase offers over time. Small, consistent improvements to average order value compound into significant revenue growth.
